LaPierre Cosmetics was inspired by the founder's mother, Jacquelyn Marie LaPierre. She was a woman who embodied elegance and class who also loved to polish and take care of her nails. For years, she created many fond memories with her daughter, over a bottle of nail polish. In 2013, LaPierre was diagnosed with lung cancer and was limited to the brands of nail polish she could use. Shortly after, her daughter not only created a '7 FREE' brand LaPierre could use, but a legacy.