LaPierre Cosmetics is as an eco-chic beauty brand that encourages the pursuit of love, family, friendship and memorable experiences. The company was inspired by the founder's mother, Jacquelyn Marie LaPierre. She was a woman who embodied elegance and class loved to polish and take care of her nails. For years, she created many fond memories with her daughter, over a bottle of nail polish. In 2013, LaPierre was diagnosed with lung cancer and was limited to the brands of nail polish she could use. Shortly after, her daughter created a '7 FREE' brand that LaPierre could use, while also creating a legacy.